World Best Umbrella Online Information

The World-Wide Umbrella Store for Umbrellas and Umbrella Products!.

Umbrella & Market Umbrellas and Outdoor Patio Furniture Covers for your backyard garden, deck or Patio.

Internet Marketing Basics

By Jeff McIntire-Strasburg, Ph.D.

Internet marketing is an umbrella term for the wide variety of marketing and promotional techniques that take advantage of the online medium. Anytime a company builds a web site, creates an email list, publishes an electronic newsletter, or buys ad space from an online publication, it is engaged in Internet marketing. While countless techniques are available to the marketing professional, there are several main elements of Internet marketing that almost any company can use to its advantage.

The Web Site

Any company looking to promote its products or services online should make a professional web site the cornerstone of its Internet marketing plan. Think of a web site as your company's online equivalent of a brick-and-mortar store. In order to do business successfully, you must establish a location where your customers can come to buy your products or services. The same applies to Internet marketing: the online shopper or browser needs to find information quickly and reliably, and a company web site can provide all of the details that a potential customer may need to make an informed decision.

Web sites are different from "real-world" locations, though, in that they do not need to serve as a virtual space for actually conducting business. You may decide that the your kind of business is not suited to online transactions. In that case, a web site can serve as a valuable source of information, such as how to contact you, what kinds of products you sell or services your perform or what kinds of experience your company has in its field.

Of course, many businesses do sell online, and if you decide that direct selling is the best use for your site, make sure that it takes advantage of the latest technology available for listing products and processing orders. Nothing will hurt your Internet marketing efforts more than a site that cannot perform the tasks you need from it.

Getting the Word Out

Once you've established your Internet presence, you'll want to spread the word. Like Internet marketing, website promotion covers a wide variety of tools and techniques you can harness to promote yourself online. Depending on the markets you plan to target, you may want to make use of email lists, an electronic newsletter, an onsite bulletin board or chat room, or a collection of information geared towards potential customers.

You will also want to consider whether you want to attract potential customers from one or more of the many search engines available online. If you do, you'll want to make sure that your site is optimized for search engine placement. You can hire a consultant to help with this task, or roll up your sleeves, do your homework, and optimize your own site.

Directories provide yet another means of promoting your site, and many allow listings for free or low cost. Check into local directories as well as those focused on your type of business.

Internet Advertising

While the bursting of the dot-com bulogogolfumbrellase a few years ago drove many companies back to more traditional media for their advertising, many web sites and Internet-based publications offer attractive and effective advertising packages. Just as you would with print publications, television or radio, get the facts before investing. Make sure that a site serves your target market, and that associating your company name with that site will enhance your brand image with that market. Also investigate the technology associated with the site's advertising. If a site primarily uses pop-up or pop-under ads, which most web surfers find annoying, you may not see much return on your investment. Make sure you understand the terms of online advertising: there's a big difference between banner ads and interstitials. Sites such as Internet.com and Clickz.com can provide you with up-to-date information on marketing and technology, allowing you to make the most of your Internet marketing budget.

Interactivity and Immediacy

While there are many benefits associated with Internet marketing, among the most important are interactivity and immediacy. The online medium allows you to not only share information with your customers, but to interact with them easily. This can enhance your firm's reputation for personal service; it can also add to the workload of your customer service employees. As you plan you Internet marketing campaign, make sure that your company can handle the additional communication demands that arise. Interactivity and immediacy provide numerous benefits for your marketing efforts, but you must always remember that they also create expectations that differ markedly from older media.

The More Things Change...

Despite technological enhancements, Internet marketing still relies on creativity, clarity and focus. Knowing your market and its needs and desires provides the foundation for any promotional effort, whether in print or in Flash.

Jeff McIntire-Strasburg is an English professor and freelance business writer. You may contact Jeff at mcintirj@lincolnu.edu

This article courtesy of http://logogolfumbrellas.info/.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

Kurt Rein America based in Encinitas, California Partners with www.kurtrein.com and The Sandwich Club www.thesandwichclub.com

By Anonymous

March 18 2004--Kurt Rein America, a company consisting mostly of dreams to achieve greatness, has partnered with www.kurtrein.com . Currently, kurtrein.com is nothing more than an online posting of photos of the CEO, Kurt Rein. The main reason of the partnership is to solidify the presence and meaning of the site itself.

Going into 2004, Kurt Rein America plans to add the financial Services of Jason Landry, event coordination of Jake Weber and the design services of Corena Richardson.

"Here at Kurt Rein America, our philosophy has always been total package, from start to finish. This partnership will help us establish a web presence to continue on a global scale." - Kurt Rein, CEO and Founder of both kurtrein.com and Kurt Rein America


This article courtesy of http://logogolfumbrellas.info/.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

HOUSTON FEARLESS 76 ANNOUNCES COMPANY RESTRUCTURING PLAN

By Anonymous

Compton, CA and Norwalk, CT, March 14, 2002 – Houston Fearless 76, Inc. today announced the consolidation of three subsidiary companies – Ascendant Solutions International, Inc., Mekel Technology, Inc. and Houston Fearless Products – under the Ascendant Solutions International (ASI) corporate umbrella. This collaboration brings together ASI’s superior sales, marketing and service capabilities with the manufacturing and R&D strengths of Mekel and Houston Fearless Products.

“The consolidation of these subsidiaries will result in a more dynamic and effective organization,” said M.S. Lee, Chairman and Chief Executive Officer, Houston Fearless 76, Inc. “ASI is now uniquely equipped to take advantage of future growth opportunities. Since ASI’s inception last year and under Ken Kopald’s leadership, the company has grown exponentially. I look forward to seeing the results of an expanded ASI offering.”

“Bringing Mekel and Houston Fearless Products under one unified roof makes perfect business sense,” said Ken Kopald, President, Ascendant Solutions International, Inc. “It is not only more efficient, but each subsidiary brings something of value to the other two. ASI offers the largest and most innovative selection of products and services and, through this restructuring, will now have greater flexibility to provide the most comprehensive selection of document imaging solutions to our customers.”

“The new, unified brand brings our employees closer together, increases our opportunity to expand ASI’s market share and allows us to become more cost-effective while maintaining our employee headcount,” added Kopald. “All brand names -- Mekel, Houston Fearless and Extek -- will remain intact under the ASI corporate umbrella.”

ASI was created by Houston Fearless 76 to be the industry powerhouse in document imaging, offering the most comprehensive and innovative products, solutions and services. In accordance with this strategy, HF has placed operations, research and development, as well as engineering under the same corporate umbrella as marketing, sales and service. This organizational alignment enhances ASI’s resources and significantly increases its competitive advantage. Further, ASI is now better equipped to deliver the highest level of customer service and satisfaction as well as bring new product developments to market in a more timely fashion.

ASI will continue to be led by Kopald with Mike Oris continuing in his role as Vice President of Marketing. New additions to the executive team include: James Lee, Vice President of Operations; George Crisp, Director of Accounting; Dick Geer, Vice President and General Manager, Mekel Technology Products; and Paul Kafun, Vice President & General Manager, Houston Fearless Products.

About Houston Fearless 76
Houston Fearless 76, Inc., is a diverse manufacturing company headquartered in Los Angeles, CA, and is best known as a leader in providing film-based equipment to several industries. For more than 60 years, Houston Fearless 76 has served micrographics, color photo, motion picture and government customers worldwide beginning with the first automated film processor in the 1930s. Houston Fearless 76 acquisitions have included Extek Microsystems in 1990, Houston International in 1997 and Mekel Technology, Inc. in 1999. Houston Fearless 76 currently has new business development projects in industrial wastewater treatment and traffic photo-citation.

The company’s product portfolio includes: processors for microfilm, color photo film and motion picture film; Extek silver, diazo and vesicular film duplicators; Extek step-and-repeat roll film camera; Mekel roll microfilm and fiche digital scanners; chemical handling equipment; film related accessories; chemical mix tanks; silver recovery systems; photographic paper processors; traffic photo-citation film scanners; industrial waste water systems; power distribution systems; mobile shelters; climate control units; and government services.

For information on Houston Fearless 76’s full line of products and services, please visit www.houstonfearless.com or call 1-800-421-5000.

About Ascendant Solutions International, Inc.
Founded in 2001 as a subsidiary of Houston Fearless 76, Inc., Ascendant Solutions International, Inc. (ASI), is the exclusive sales and marketing arm of Fujifilm and Houston Fearless 76’s full line of document imaging and micrographic products and services. In addition, ASI is responsible for all manufacturing and R&D for the Houston Fearless 76 and Mekel Technology, Inc. product lines.

The leading solutions provider in the document imaging industry, ASI offers hundreds of products. These include: Fujifilm’s micrographic film and retrieval devices such as the M Drive; Houston Fearless 76’s micrographic film processors, Extek duplicators and Mekel film scanners; and a host of other products from such companies as Fujitsu, Rimage, Mitsui and Rexam. ASI also provides parts and on-site and depot repair services for all the products it manufacturers from its regional service centers throughout the United States.

ASI has executive offices in Norwalk, CT, with offices and a Microfilm Processing Lab in Compton, CA, and sales and service representatives located throughout the United States as well as exclusive dealer partnerships in Europe. For more information on ASI’s full line of products and services, please visit www.askasi.net or call 866-846-0203.




This article courtesy of http://logogolfumbrellas.info/.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

Home